Product Title

Next to your top image the title is the first thing customers see when looking at your product and your best shot at making a good first impression. The text should be significant and you should stick to the facts as applicable:

  • Brand / designer name
  • Version / product number
  • Product type
  • Number of items
  • Appearance: dimensions, colour
  • Features


  • “USB-Cable, 2 meters, white for iPhone 6s” (if not an Apple product, be clear about “compatible/ for”)
  • “3 kids socks, available in many colours”

It’s not allowed to use “new feature”, “as seen on TV”, because it may cause confusion. Also, do not overuse acronyms and do not write in all caps.